Recently in Magazines Category

So BMW of Canada recently ran a rather innovative ad campaign on the cover of Vice magazine, using a technique that displays a glow-in-the-dark ad when for the BMW 1 series when the lights go out. This is pretty cool, actually. According to mediaincanada.com, Vice had to print the covers at a plant, ship them to somewhere else to add the ad and UV coat them, then ship them back to the original plant for binding to the rest of the issue. Wow. One very interesting aside...do you think BMW knew that the cover model on this issue of Vice was porn uber-star Sasha Grey?