Hollywood Reporter Blows Off Embargo, Continues Industry Trend

On Monday evening The Hollywood Reporter (THR) blew off an industry standard embargo and ran the South by Southwest Film Festival & Conference lineup story a day early. According to SXSW fest producer Matt Dentler, the release was embargoed until Tuesday afternoon. I don't want to get into a big snit about this, but it's kinda fucked up. Embargoes are, for lack of a better word, understandings among the trades. They work both ways and when one publication ignores them, they all get hurt.

Not only is ignoring embargoes dishonest but given the various friendships and relationships that abound in this industry (between film festival directors, trade publications, distribution companies, etc.) it's also risky. It's a slippery slope and with the advent of the Internet and instant news, "traditional" Hollywood trades Variety and THR no longer have the stranglehold on news and info they once had. Sure, they can still strong arm certain people or companies into giving them exclusives, but their influence is waning.

I don't mean to claim that Variety and THR are not still valid sources of intelligent news reporting, festival coverage and reviews, that would be absurd. They are still the dual 800 lb. gorillas in the room. That said, I do think that the days of the entire film industry, studios and indies alike, having to kowtow to the "big two" are over. Sure, we can all get along if we all agree to abide by standard rules but if a "free for all" attitude prevails, there's no longer any guarantee that Variety and THR still have the strangle hold over the news as they have in days past. For any one "trade" paper to break these mutually agreed upon rules is harmful to the whole.

That said, check out these stories on SXSW's exceptional lineup. I will be writing more about the films (and music) at this essential fest in the days and weeks to come.